March 2011 ~ ONe ToUcH

Tuesday 29 March 2011

The Target Market

23:53

One Touch

A target market is a set of actual and potential buyers of four our products. A market consists of people with needs, wants, moeny to send and the power to spend the money. One Touch is a new company that the main nature of the business is selling remotes.

The target market of our company focuses on family or homes that use remotes for their devices. One Touch will be able to manage the company and stabilize itself in ipoh. We had done several surveys among the consumers in our target group.

23:40

One Touch

No comments

The business has identified its market size as the residents of housing areas near our office. The environment and condition have a good influence on customer satisfaction. That housing areas consists of 15,000 to 20,000 homes which include terraces, bungalows, semi-detach and others. We estimated potential sales for the month as RM15,000 which is RM180,000 per year.

One-touch simplicity

17:40

One Touch

No comments

Now everyone in the family can simply select what they want to do and your Harmony remote does the rest.

- One-touch activity controls: Press "Watch TV", "Watch a DVD" or "Listen to Music" to
start your entertainment

- No more cheat sheets:The remote turns on the right devices
in the right order for whatever activity you select
- Customizable screen: Use favorite-channel icons to jump right to
your top news, sports and movie channels